Summary of Findings from an InsideTrack-UPCEA Survey
By Jim Fong and Dave Jarrat
According to the Department of Education's National Center for Education Statistics, over a third of higher education students were enrolled in at least one online course during the 2017 fall semester. Since 2017, online program enrollments have continued to grow as overall higher education enrollment has declined. Institutions across the country are rapidly expanding existing online offerings and launching new programs to meet the growing demand. This trend may accelerate as colleges and universities adjust to student preferences in the wake of the COVID-19 pandemic and welcome more Gen Z high school graduates with a greater affinity for online learning.
As online learning goes mainstream, institutional leaders are grappling with how best to evolve their student support functions to be more inclusive of online students. To provide effective support, they must first understand the needs and preferences of these students, and assess how aligned the current perceptions of student facing staff are with these realities.
To provide new data and insights into how best to support online students, UPCEA’s Center for Research and Strategy partnered with InsideTrack to survey 5,771 students and 496 staff members from 25 public and private institutions to gather information about online students’ challenges and perceptions of the support services at their institutions, as well as staff member’s perceptions of the needs of their online learners.
This data was collected from September to December of 2019 and reflects the views of students and staff involved in programs intentionally designed for online delivery, versus those forced to move online due to the COVID-19 pandemic.
As institutions look ahead to a future, where online learning becomes part of most students’ higher education experiences, it is more important than ever that institutions understand what factors contribute to student satisfaction and success in online programs.
For more on the importance of making student support inclusive of online learners, see “Future Proof: Student Affairs for Modern Learners”, a white paper publication commissioned by InsideTrack, UPCEA, and NASPA.
The UPCEA and InsideTrack research is designed to uncover and measure the gaps between student and institutional perspectives of online student support. With the adult learner generationally shifting over the past decade, the expectations of the online student and institution are likely to differ. While online programs offer a significant amount of flexibility and convenience, they often don’t provide the same level of institutional support that students enrolled in face-to-face programs receive.
While the initial study in 2019 provided a significant amount of insight into many of these critical questions, the COVID 19 pandemic has forced rapid online adaptation for many programs that were traditionally face-to-face. It’s clear that understanding the expectations and needs of online students is more critical than ever before.
The surveys will cover topics such as:
Learn more about participating in this research survey by flipping through the most frequently asked questions.
You can also review the questions in the Staff Survey and Student Survey.
By participating in the survey, your institution will have access to data that will allow you to better understand the challenges and priorities of online students, align institutional priorities with those of online students, and ultimately retain a greater percentage of those students. The study results may also identify immediate expectation gaps for institutions to address.
Additionally, survey responses can be segmented based upon different areas of interest — such as age, education level, or career stage — which will provide valuable insight for institutions that are focused on a specific student population.
The new UPCEA/Inside Track survey is uniquely positioned to help your institution
For institutions that choose to participate in the survey, we ask that you provide UPCEA with a list of relevant staff members who meet the requirements of the target population. Multiple members of each institution can participate in the survey.
To prepare for the student survey, you can either send UPCEA a list of students to invite via email or UPCEA will send you a link that you can use to invite students.
While there is no distinct or specific title for staff members this survey would target, ideal respondents would include any staff member who is tasked with providing support services for online students — such as academic advisers, online support specialists, enrollment management, registrars, and administrators within colleges of online and continuing education.
Institutions that have an IRB process are usually asked whether or not participation meets the definition of “research,” involves human subjects (or includes some interaction with human subjects that involves any interaction or intervention with subjects), or if there is access to identifiable information. While some institutions view surveys as an interaction between human subjects and researchers, others have been able to classify the UPCEA/InsideTrack effort as an administrative response or activity designed for quality improvement. Activities designed for quality improvement or evaluation of courses or programs usually don’t require IRB reviews.
Most previous research related to managing support of online students focused on how to implement student support. While that research identified how to manage online student support, it failed to identify the types of support services that help online students overcome the challenges they face and how effectively those services are being delivered. The joint UPCEA/InsideTrack survey will prioritize important services and also identify service gaps.
Since students come to online education with varying levels of preparation and in pursuit of a wide range of goals, there is no such thing as a “typical” online student. Likewise, the term “student support” is deceptively simple shorthand for a complex set of elements and services that can be delivered through different channels — from one-on-one conversations to on-demand digital resources. Taking into account the differences among online students, as well as the nuances of providing meaningful support at a distance, this study will assess student and institutional perspectives on effective online student support.
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For methodological questions: contact Jim Fong at jfong@upcea.edu. Fong is UPCEA’s Chief Research Officer and the principal researcher on this study. Prior to joining UPCEA, he was the Director of Marketing, Research and Planning for Penn State University Outreach. Fong has also held a variety of research roles at private and public institutions. He holds an M.S. in Statistics, an M.B.A. and B.S. in Mathematics, all from the University of Vermont.
For project management or logistics: contact Bruce Etter at better@upcea.edu. Etter is the Assistant Director of UPCEA’s Center for Research Strategy. He is a four-year veteran of UPCEA and holds a Bachelor of Science degree in Sociology from Penn State University.
For programming or technical issues: contact Ben Culver at bculver@upcea.edu. Culver is a research analyst and programmer for the UPCEA Center for Research and Strategy. He holds a Bachelor of Science degree in Industrial Engineering from Penn State University.
InsideTrack provides this directory information as a courtesy and makes no representations, warranties, endorsements, or guarantees as to the results or consequences arising from or relating to this information. Providing this information does not constitute (and is not a substitute for) psychological, legal, financial, or medical counseling, or any type of therapy. In no event shall InsideTrack be liable to any user of this directory information for damages arising from the voluntary selection of any mental health professional, from the services provided by any organizations and individuals listed herein, or for any other damages that may occur.