Competitive Analysis

As a prospective student you’ve been targeting fills out and submits the Request For Information (RFI) form at your school’s website. Congratulations! We know it takes a lot of work behind the scenes to get to this point. But now what? The next steps — and how you respond — are critical.

Do you call? If so, how long after receiving the request do you make the call? And if the student doesn’t answer, do you leave a voicemail? What about emails, texts and additional means of communication? Once you do connect over the phone, what are your key value propositions?

When it comes to establishing and continuing communication with prospective students, insider insight can help you evaluate your own plan, as well as get targeted comparative information on your competitors.

23 Minutes Average

23 Minutes Average

The quickest response was 1 minute and the longest was 84 minutes - from submission of RFI to first phone outreach.

SpeedToLeadSecretShoppingStats-02

16 Outreaches

16 Outreaches

The fewest attempted outreaches was 1 and the most was 47.

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57 percent use chatbots

57 percent use chatbots

Spanning phone calls, voicemails, emails, text messages - and even chat bots - institutions use a variety of methods to outreach.

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14.6 - average phone outreaches

14.6 - average phone outreaches

175 - the total number of phone outreaches across the 20 institutions in the competitive analysis.

PhoneCalls_2_SecretShoppingStats-08

How does your institution stack up?

Get insights from our latest competitive analysis

These statistics are just a sampling of the information you’ll find in our admissions outreach competitive analysis. You’ll also get insights like:

What’s the typical speed-to-lead times — and what will make you stand out?
Has anyone figured out the ideal texting plan?
What do you need to ask on the RFI, and what can you skip?

It’s all here in one easy-to-review competitive analysis. And it’s all yours.

Step 1

Mapping a Plan

InsideTrack meets with your leadership and admissions team to get a full understanding of your enrollment process. Working together, we create the ideal student profile and assemble a list of your key competitors, crucial comparisons and aspirational institutional models.

Step 2

Gathering the Data

InsideTrack Coaches begin the enrollment process, just as a typical student would — researching your website, contacting your admissions department and eventually “enrolling” in your institution. They then repeat the process for your identified competitors, using predetermined methodology to collect the same type of data from each school.

Step 3

Creating the Report

InsideTrack takes the data and insights gleaned from this process and compiles it into a comprehensive analysis. This report helps you understand your enrollment process through the eyes of a prospective student, while also showing you how the schools you targeted as competitors address the same procedures.

Step 4

Turning Insights Into Action

InsideTrack doesn’t just hand you a report. We work with you and your team to make the insights actionable. This allows you to immediately improve your enrollment process, helping you enroll not only more students, but students who are better prepared and ready to start strong.

Stage 1

Planning/Scoping

We meet and consult with you, understanding and acquiring your recent drop list.

Stage 2

Coaches in action

InsideTrack coaches begin contacting your dropped students, understanding why they've dropped or left school, helping them to re-enroll or exit successfully. Either way - your students feel taken care of or are back on track to finish what they've started with you and earn their degree.

Stage 3

Feedback/Reporting

InsideTrack takes the data and insights gleaned from your dropped students and compiles that into a report for you. This report allows you to understand why students have left and presents opportunities and solutions to improve processes/functions to prevent future drops - thus saving you students and money.

Stage 4

Strong Start

InsideTrack Coaches follow-up with re-enrolled students to ensure they Start Strong and have what they need to be successful and finish their degree with you.

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Re-enrolling former students is more cost effective than recruiting new ones and it prevents the negative consequences faced by students who have some credits but no degree. Re-enrollment campaigns also generate actionable data and insights to help you understand the root causes of attrition that can inform resource allocation to improve outcomes.

InsideTrack Coaches re-engage students who have been away from your institution for at least one academic term and help them develop a plan to complete their education. Coaches conduct proactive outreach to reconnect students to their purpose for pursuing a degree, remind them of the value of your institution, define and execute a plan for returning, and develop the skills needed to persist and graduate.

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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations).

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What’s the plan when a prospective student reaches out?

See how your school stacks up against 20 national online programs with our undercover Admissions Outreach Report

Admissions Outreach Insights

How does your institution stack up?

Get insights from our latest competitive analysis

How Competitive Analysis Works

Step 1

Mapping a Plan

Step 2

Gathering the Data

Step 3

Creating the Report

Step 4

Turning Insights Into Action

HOW IT WORKS

Planning/Scoping

Coaches in action

Feedback/Reporting

Strong Start

Results and Insights

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Re-Engagement Campaign Results

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RE-ENROLL DROPPED OR STOPPED STUDENTS

BROUGHT TO YOU BY:

FEATURED MEETINGS

IDEAS WORTH SHARING

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MEET THE SPEAKERS

Team Member Name

Team Member Name

VIEW THE SCHEDULE

Keynote I: Lorem Ipsum Dolor

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AUDITORIUM PALLADY

HOW TO GET THERE:

VIEW ON MAP

Company Name

EVENT BANNER

BROUGHT TO YOU BY:

FEATURED MEETINGS

IDEAS WORTH SHARING

FEATURE HEADER

A clear and bold header

Team Member Name

Team Member Name

VIEW THE SCHEDULE

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AUDITORIUM PALLADY

HOW TO GET THERE:

VIEW ON MAP

Company Name

EVENT BANNER

BROUGHT TO YOU BY:

FEATURED MEETINGS